New Alternative to Botox

Selfridges, the World’s Number One Beauty Hall, exclusively launches Planet Skincare, the ground-breaking Kent-based cosmetics range designed to rival the effects of the beauty treatment, Botox™, in stores August 2008.

The range: Planet Skincare Instant Firming Serum (£75.00)
Combines today’s technology with four powerful active ingredients. The stand out ingredient is Pepha-Tight, a unique algae-based skin tightener which tightens the skin immediately.

At the same time, it provides long-term effect by increasing the formation of collagen-1 to visibly smooth lines and wrinkles giving skin a tighter and firmer appearance. Pepha-Tight also acts preventively as a protection shield against oxidative stress.

The serum’s other main ingredients include Aloveria which softens and soothes the skin with essential vitamins and minerals, Pentacare-NA which smoothes fine lines and wrinkles and Idinyl LS, an exotic Indian plant which protects and repairs sensitive skin.

Planet Skincare Anti-Ageing Daily Moisturiser (£60.00)
The star ingredient, Syn-ake, is the winning innovation at the 'Swiss Technology Awards 2006'. Syn-ake is synthetic snake venom engineered to mimic actual snake venom for use in anti-age skin care in an attempt to reduce muscle cell contractions that cause wrinkles, and in doing so, provide Botox™ like results without an injection.

The venom in the Temple Viper (distant cousin to the rattle snake found in southeast asia), its paralytic properties for use in cosmetic applications, and narrowed it down to a combination of three amino acids bound together that inhibit, or block, the signals to the muscle to contract.

In detail, the clinical tests showed that a smoothing effect was measured in 80 per cent of volunteers, while an anti-wrinkle effect was demonstrated in 73 per cent of the volunteers over a 28 day period.

The ingredient won the 2006 Swiss Technology Awards for its innovation and technical capabilities. Planet Skincare's products are paraben free and are not animal tested.

Other ingredients of the moisturiser include passion flower oil, rose flower water, mango, calendula oil, jojoba and vitamin E acetate. 

Selfridges stockist: www.selfridges.com
For more information, images and samples please contact Dixon Clark on either;

tel: 020 7318 3987 or email dixon.clark@selfridges